CHALLENGE
Create an application/product that engages users in the outdoors.
SOLUTION
Use technology to stop using technology. It makes sense, I promise.
ERO allows outdoor enthusiasts to capture, interact with, and share their adventures while remaining in the moment. ERO consists of four main components: a tracking device with a camera, a mobile application, and a photo book to help relive and share memories. The goal is to encourage a generation of technology to engage with nature, and more importantly, each other.
ERO works by recording statistics, photos, and more into the tracking device. Content is downloaded into the mobile application where users can review their adventure. Finally, they can easily create a photo book to have a tangible memory from their trip (instead of leaving the images to live in their cell phone).
MY ROLE
Branding, Product Design
